1.4.2014
RATIONALE

For my brochure topic I chose to document and and design a booklet promoting 3 Wellington beaches. These beaches were Oriental Bay, Scorching Bay and Paraparmumu Beach. For each one I wanted to reflect the qualities and essence of each site. This meant Lively for Oriental bay, Rural for Scorching Bay and Peaceful for Paraparaumu Beach. I ended up using geometric shapes as symbols  to convey meaning into the spreads. Because the images by themselves were already busy, I used bold yet simple font as headings. I used flushed left, ragged right as my main typographic composition as I found it created the clearest visual hierarchy. Through this project I learned that I tend to use colour and shape heavily in my designs which often lead me to create cluttered compositions. However with the right guidance and practice I am able to simplify these compositions and create a clearer visual language.